Paid search
Acquisition with ROI focus and scalable structure.
- Yandex Direct + analytics
- Google Ads + remarketing
- Optimization by leads/revenue
We make marketing measurable and scalable: traffic, conversion, revenue. Then we automate the grind with AI.
We turn marketing into a profit systemPaid. Organic. AI.
Paid search, SEO, Telegram Ads, analytics, and automation. No fluff. Just growth you can measure.
Who we help
We work with businesses that need results
Company size doesn't matter. What matters: willingness to measure, test, and scale.
Our clients
Manufacturers
Products & equipment — steady lead flow needed
E-commerce
Online stores, marketplaces, D2C brands
Services
Clinics, education, legal, home improvement
B2B
Complex products with long sales cycles
Startups
Launch, Product-Market Fit, first customers
What we solve
Grow sales
Scale channels that already deliver results
Go online
Move customer acquisition to digital channels
Expand geography
Reach new regions and audiences
Build marketing
Team, processes, and analytics from scratch
Automate
Funnels, CRM integrations, AI tools
Sound familiar?
Sales are dropping
Traffic is there, but conversions aren't
Budget is wasted
Spending on ads without understanding ROI
Process chaos
Strategy in your head, tasks in Telegram, budget in Excel
No inbound
Website exists, but clients don't call or write
Agency underperforms
Reports look great, but results don't
Need a breakthrough
Business is stable, but growth potential is untapped
Yuriy Volkov
Agency founder
- Strategy and QA personally
- Analytics down to revenue
- AI to accelerate workflows
Personalization
Who is accountable for the result
“Advertising is an investment. It must generate profit. That is our core principle.”
Founder of Effecton. Performance strategist focused on ROI, systems, and transparent analytics. I like products, numbers, and fast cycles.
What we do
We run marketing like a product: hypotheses, tests, metrics, iterations.
Social ads
Social and video traffic with clean attribution and clear conversion paths.
- VK / OK
- Meta (Facebook/Instagram)
- YouTube promotion
Telegram Ads
Full-funnel Telegram traffic with landing and bot flows.
- Strategy and media plan
- Landing -> bot -> conversion
- A/B testing creatives and pages
SEO & content
Organic growth as a compounding asset: structure, content, technical base.
- Keyword research and architecture
- Technical SEO and speed
- Content plan for demand and conversion
SMM & content
Content that supports sales: strategy, production, audience growth.
- Content strategy
- Visual production
- Reach and engagement growth
Brand & design
Packaging that increases trust and conversion: brand, UI/UX, collateral.
- Brand identity
- UI/UX design
- Decks and marketing kits
Web development
Landing pages and websites built for conversion and integrations.
- Landing pages and multi-page sites
- E-commerce
- CRM and analytics integrations
Analytics & CRO
Metrics you can run the business on: from click to revenue and decisions.
- Events/goals, dashboards
- Unit economics and payback models
- CRO and A/B tests
Sales & CRM
CRM, funnels, and KPI so no lead is lost.
- CRM implementation
- CJM and scripts
- Lead quality control
AI systems
AI embedded into workflows, not a toy chatbot.
- Agents and assistants for teams
- Knowledge base (RAG)
- Automation and SOPs
AI as a growth advantage
We design and implement AI workflows: agents, automation, knowledge bases, assistants for marketing, sales, and operations.
Use cases
- Marketing agents: briefs, creative generation and checks, reporting, hypothesis backlog
- Sales assistants: lead qualification, proposals, objection handling
- Ops AI: SOPs, knowledge base, quality control
Deliverables
- AI architecture (where/why/risk controls)
- Use-case backlog prioritized by impact/effort
- Pilot 1-2 use-cases and production rollout
Our product
Marketing Hub
We built our own platform for marketing strategy management — from mind-map to budget in a single interface.
- 5 visualization modes: mind-map, Kanban, Gantt, graph, dashboard
- AI assistant powered by Claude for analysis and idea generation
- Budgeting: plan vs actual, Google Sheets sync
- KPI tracking by goals and channels
- Unified knowledge base for marketing materials
Why we built this
Strategy in Docs, budget in Excel, tasks in Telegram — sound familiar? We got tired of the chaos and built everything into one tool. Now we offer it to our clients.
Tech stack
Next.jsReactClaude AIPostgreSQLGoogle Sheets API
Free marketing diagnostic
Answer 13 questions so we can prepare a tailored report and next-step recommendations.
What you get
- Tailored recommendations for revenue growth
- A clear view of where money leaks most often
- First steps for the next 2-4 weeks
Diagnostic
Free marketing diagnostic
Answer 13 questions. We will prepare a tailored report with growth ideas and the most common revenue leaks.
Case studies
Clear problems, clear solutions, clear outcomes.
Real estate
Real estate marketing system
Landing pages, ads, analytics, and optimization tied to deal economics.
Yandex DirectGoogle AdsAnalytics
- ROMI up to 330%
- Lead from 3,000 RUB
- Stable inbound volume
Residential homes
High-ticket acquisition optimization
Performance campaigns with lead quality control and cost-per-customer focus.
Yandex DirectGoogle AdsAnalytics
- ROMI up to 270%
- Lead from 5,000 RUB
- CAC up to 50,000 RUB
Tourism
Tour demand capture
Website + ads to fill groups in the first season and scale demand.
WebsitePaid searchSocial ads
- 100% capacity
- CAC 1,200 RUB
- Traffic x6
Web projects
Landing pages and websites designed for conversion: structure, offers, UX, integrations.
How we work
01
Audit
We map your funnel, economics, and constraints. Define the target in numbers.
02
Growth plan
A prioritized backlog and measurable plan: what, when, and why.
03
Launch & optimize
Ship, measure, cut waste, scale what works.
04
Automate
AI and tooling to shorten cycles and reduce manual work.
Contact
Send a short note: goal, timeline, budget. We reply with a clear plan and next steps.
Email
on@effect-on.ru
Telegram
t.me/effecton
WhatsApp
wa.me/79086636583
Instagram
instagram.com/effecton_marketing
Phone
+7 908 663-65-83
Fast start
A first hypothesis backlog and plan is usually ready in 2-3 days after a short call and analytics access.